How do we persuade?
Persuade is an umbrella term of influence. Persuasion can attempt to influence person's beliefs, attitudes, intentions, motivations, or behaviors. We always have to persuade someone for do something we like since when we were small. We persuade parents and teacher for go out with friends and get more time of assignment. When you use persuasion skill, ethos, pathos and logos are indispensable. And they're will help your persuasion.
Ethos is an appeal to ethics, and it is a mean of convincing someone of the character or credibility of the persuader. If we believe that speaker has good mind, experience, consideration of others, and good moral character, we are inclined to believe what that speaker says. That means if you want to persuade someone, you should have reliability and certain experience. If you are the boy who appears for "Wolf and the shepherd" of Aesop story, no one would lend own ears for heard your persuasion.
Pathos means persuading by appealing to the reader's emotions. Emotions such as anger, pity, fear, and their opposites, powerfully influence our rational judgments. Due to this fact, much of our political discourse and much of the advertising we experience is directed toward moving our emotions. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument. Therefore if you utilize pathos well , your audience will feel the same emotions that you do.
Last one is logos. Logos means persuading by the use of reasoning. Pathos appeals to the audience's emotions, feelings, values, morals or beliefs. This is an element that can not be removed at the time of persuasion. Because preconceptions are not easily pushed aside. Therefore, if your presentation is hard to follow, or if your arguments are fairly weak, your audience will find it easy to dismiss your ideas. That's why If you want to change your parents and teacher's mind, you always have to say the reason.
“The most important persuasion tool you have in your entire arsenal is integrity.” (Zig Ziglar) Persuasion is the most important skill you can develop. Because without it, your ideas won't get traction. Without influence, you won't get the resources or support you need. And without influence, you won't be able to communicate your unique value to the world.